Fabuloso
While cleaning is not typically associated with luxury, it is an essential aspect of maintaining an aesthetic and inviting residence. Creating a juxtaposition between the practical and the luxurious, we call on the preferences and values of consumers, that may or may not be reflected in their current cleaning habits. Although inexpensive, we elevate the perceived value of Fabuloso. While cleaning may not be seen as a fun or luxurious activity in itself, why can't it be?
Copywriter: Alex London