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What seems to be the problem?
In an increasingly digital age, people are more connected than ever yet less plugged into the world around them. People have the ability to travel to places virtually instead of in person. In fact, Americans take fewer vacation days than the global average. There is no replacement for the real thing. Delta is reminding people that those places you see influencers go, the places you dream about on your lunch break, are only a flight away.
An interactive brand experience.
This campaign extends to interactive touch-screen billboards located within airports that serve as Delta's major hubs. These billboards offer bored travelers an immersive experience to explore popular destinations across the United States. With a simple touch, users can select their desired destination to view videos and facts about some of its most popular attractions. From majestic natural wonders to vibrant cityscapes, this billboard brings each destination to life, inviting users to visualize themselves in that location. Accompanied by practical travel tips, this interactive experience inspires wanderlust and empowers travelers to plan their next adventure with Delta Air Lines.
